A host of celebrities have been kitted out in Burberry to showcase the high-end fashion brand’s latest outerwear campaign.
Taking to the streets of London for the wintry offerings, a selection of A-listers donned the popular label fresh off London Fashion Week. Among the famous faces included Chelsea footballer Cole Palmer, Oscar winner Olivia Colman and Hollywood hunk Barry Keoghan.
The campaign, titled “It’s Always Burberry Weather” other stars featured included model Cara Delevingne and rapper Little Simz. The new launch took inspiration from Britain’s ever-changing weather and the brand’s robust products.
The campaign, was shared on the brand’s social media, and included a range of images, as well as quirky video clips.
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Among the titles picked out for the stars were “The Quilt with Olivia Colman” and “The Puffer with Barry Keoghan“.
In Olivia’s shoot, she sported a classic olive green quilted Burberry coat as she was seen driving through the scenic English countryside. One snap showed her standing beside a blue vehicle while sheep jumped passed and blocked the road.
The company’s Instagram upload described her look as “an enduring icon of the British countryside”. They said: “The quilt is defined by its diamond quilted design. Lightly padded for warmth with corduroy details and lined in Burberry Check.”
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Barry, who was announced as Burberry’s newest global ambassador in March 2024, wore a traditional puffer jacket for his shoot.
Cole, meanwhile was seen taking in a spot of fishing in a wool cashmere duffle coat, priced at £2,490. In his upload, the exciting talent didn’t utter a word as he simply stared out to the water in an avant-garde silent film. The caption on the social media upload read: “Rooted in adventure, the duffle is designed for protection with wooden toggles carved with a B shield – a new logo motif inspired by our Equestrian Knight.”
In a press release, the iconic fashion label said: “To honour the long-standing heritage of Burberry outerwear, the brand is launching an all-encompassing celebration, including a cinematic campaign, global pop-ups, window displays, and in-store activations, alongside a revival of an archive illustration.”
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Fans were seemingly impressed with both the products on offer and the new way of advertising. “Who is behind these!! Genius!! Give them a promotion!!” one Instagram user gushed on the initial upload.
Another agreed, adding: “Finally a campaign that I am interested in!” while a third said: “NOW we’re talking @burberry. Hats off, berries & al”. Others praised the “refreshing” form of advertising and appreciated the brand bringing its own “personality”.
The latest imagery was produced by Yorkshire-born photographer Alasdair McLellan, while the shorts were shot by New York-based duo Rubberband.
Burberry’s chief creative officer, Daniel Lee, said: “Burberry stands for protection, functionality, and a connection to the outdoors. Our archives and the brand’s creativity continue to inspire us. This campaign underscores the enduring, protective silhouettes that define our house.”